Overview
Welcome to the ALAS Appliance
Service Brand Identity Guidelines. This
document serves as a comprehensive
roadmap for all branding efforts
associated with our company. It
outlines the essential visual and verbal
elements that define our brand
identity, ensuring consistency across
all communications and platforms.
Founder
Vision
At ALAS Appliance Service, our Founder's vision has always been rooted in creating a service that goes beyond mere functionality. We strive to establish a brand that embodies reliability, durability, and trust, transforming how appliance services are perceived and delivered. Our vision is to lead the industry not just through exceptional service, but by fostering a deeper connection with our customers, ensuring that every interaction with ALAS Appliance Service enhances their home and lifestyle.
Our founder envisions ALAS as a pivotal part of every household, where we are not just a service provider, but a partner in home care. This vision extends to ensuring that appliances are not only repaired but are maintained to extend their lifespan, supporting our commitment to sustainability and efficiency.


Our Mission
Our mission is to provide reliable
and sustainable appliance
repair services that enhance
home functionality and extend
appliance longevity
Brand Values
01. RELIABILITY
02. Durability
We ensure dependable service and lasting solutions, building trust with
our customers through consistent performance and unwavering support.
We are dedicated to enhancing the longevity of appliances through superior repair services and preventive maintenance, ensuring every appliance we service delivers lasting performance.
03. Excellence
We strive for superior quality in every aspect of our service, from the initial customer contact to the final resolution, always aiming to set the standard in the appliance service industry.